Marketing Operations Manager

Location: London
Salary: £negotiable
Call: 0117 321 0588

This global banking institution is seeking an ambitious and capable marketing professional to help improve the global infrastructure and performance of the Marketing Division across the whole bank.

The Investor Services (Inserv) Marketing Operations Manager is a critical and core role to the future development of the Global Inserv Marketing Team. The individual is responsible for maintaining and continuously improving the Investor Services Marketing infrastructure and operations across the US, Europe and Asia. S/he will manage a global team to:

  1. ensure maximum effectiveness of the growing team and marketing technology infrastructure to be able to better support the business teams in achieving their growth and retention goals

  2. help enhance, harmonise, and ensure adherence to, Marketing processes and procedures to achieve maximum efficiency

  3. ensure Inserv Marketing's compliance with in-house best practices, policies and procedures

Some of your key responsibilities include:

Leadership and Collaboration

  • Directly manage, develop and coach a team of individuals based in Boston, Luxembourg and London, including marketing analysts, event planners and desktop publishers

  • Develop collaborative working relationships with the following groups that also support or are directly involved with Inserv Marketing activities:

    • Event Planning in Boston and New York

    • Enterprise Services in Europe and Asia

    • Firmwide Marketing team in Boston for budget and ROI activities

    • Head of Marketing Technology in the Firmwide Marketing team in Boston, globally responsible for Marketing’s sales enablement platforms (SAVO & Marketo)

    • CRM Team based in Luxembourg, Boston and Dublin

Marketing Technology

  • Working with Firmwide Marketing, help drive marketing technology usage and data governance, for example, monitoring and continuously improving the content and structure of our internal global sales and marketing platform, GSM Hub (SAVO)

  • Become the Inserv Marketing Subject Matter Expert for our marketing technology to ensure proper usage, and diagnose areas for process improvement

  • Support and help coordinate the conversion from our current internal marketing platform (SAVO) to Seismic platform

Data Gathering, Reporting & Analytics

  • Manage and enhance the process of gathering and analysing marketing ROI & other performance measurement statistics working closely together with Firmwide Marketing

  • Perform benchmarking comparisons and competitor analysis

  • Help produce bi-annual Inserv Marketing ROI evaluation reports

Risk Management & Control

  • Evaluate, enhance, manage and update Inserv Marketing policies and procedures to ensure adherence and consistency across the group globally

  • Be responsible for record retention activities for Marketing across all three regions

  • Manage annual Marketing audits performed by Compliance and Internal Audit across Europe, Asia and the US

Vendor Management

  • Manage and improve the vendor management process for Inserv Marketing

  • Oversee vendor budgeting tracking and support

Budgeting Support

  • Help onboard a new Marketing budgeting tool globally (Allocadia)

  • Support the marketing budget tracking process and year end budget planning process

  • Manage and improve Marketing’s invoicing process

Project Management

  • Help manage ad-hoc Marketing infrastructure projects which could include but are not limited to:

    • the PowerPoint template redesign and conversion process as well as annual updates

    • helping coordinate ongoing updates by Marketing Managers to the website and supporting the new website redesign project in 2018

    • evaluating and implementing a booking system for internal client’s marketing requests

Education level and/or relevant experience(s)

  • Bachelor’s Degree

  • At least 5 years’ experience in an operational, change management or similar functions

  • At least 5 years’ experience directly managing resources; ideally managing resources located in other time-zones and countries

  • Experience in Marketing or Communications roles would be a strong advantage

  • Experience in event management would be an advantage

  • Experience of Salesforce, Marketo, SAVO, Seismic or similar technology

  • Experience handling budgets and reporting with ability to not only gather the appropriate data, but also glean insight to improve the performance of marketing programs

  • Experience in, or understanding of, financial services would be an advantage

  • If based in the UK, eligibility to work in the UK a must

Knowledge and skills (general and technical)

  • Strong people management skills

  • Excellent project management and organizational skills to be able to monitor and prioritize multiple activities at once

  • Strong quantitative, analytical and problem-solving skills, combined with a high level of initiative

  • Excellent verbal and written communication skills

  • Ability to work in fast pace and high-growth environment with tight deadlines and shifting priorities, and be willing to "roll-up your sleeves" to drive organizational change

  • Attention to detail and complex processes

  • Ability to work well with variety of different people at all levels of the company

What We Offer:

  • Direct access to clients, information and experts across all business areas around the world

  • Opportunities to grow your expertise, take on new challenges, and reinvent yourself—within the Firm

  • A culture of inclusion that values each employee’s unique perspective

  • High-quality benefits program emphasising good health, financial security, and peace of mind

  • Rewarding work with the flexibility to enjoy personal and family experiences at every career stage

  • Volunteer opportunities to give back to your community and help transform the lives of others